But it’s more expensive than the magnesium at the supermarket and chemist.
No arguments there. You could easily pick up a different magnesium product for half the price, but there are some huge differences.
In the cheap category, there’s a lot of competition and not a lot of differentiation.
In the cheap category, there’s a lot of competition and not a lot of differentiation.
So why is it more expensive?
Superior forms of magnesium.
It starts with the forms of magnesium we use.
There are around 20 forms of magnesium to choose from, all with varying absorption rates and benefits in their own right.
We’ve picked a blend of three of the most bioavailable forms:
- magnesium glycinate lysinate chelate
- dimagnesium malate
- magnesium citrate
All with absorption rates between 15-20%, to give your body the best chance at absorbing and using this magnesium.
Most supermarket magnesium products contain a single form, magnesium oxide, which is the cheapest form you’ll find with an absorption rate of 2%. It works well as a laxative, but that’s about it.
High-quality sourcing
No magnesium is actually made in NZ; it’s imported and packaged here, with almost all of it coming from China.
Why's this an issue? Heavy Metals.
Trace amounts of mercury, cadmium, lead, and arsenic exist in all minerals like magnesium.
However, we’ve found that heavy metal levels from Chinese suppliers can be up to hundreds of times higher, than US and European equivalents.
We won't produce a product that we wouldn’t be happy taking ourselves.
Instead, we’ve sourced our magnesium from GMP-certified facilities in the USA, where acceptable heavy metal thresholds are significantly lower.
While this commitment to quality comes at a higher cost, we believe it’s worth it.
Larger dose
We’ve opted for a larger dose of absorbable magnesium than most.
Each of our serving sizes contains 400mg of elemental magnesium, compared to the typical 100mg found in capsule servings.
Most people aren't getting enough magnesium in their diet so we've gone for a therapeutic dose that actually makes a difference.
A great-tasting drink
Taking a handful of pills is no fun. We’ve kept our magnesium as a bulk powder, to be scooped and mixed with water.
However, magnesium alone tastes terrible, so we’ve added some natural fruit flavors and no-calorie natural sweeteners like stevia and monk fruit extract, then added a dash of turmeric for color to give you a nice refreshing, fruity drink.
Flavouring, especially with natural sweeteners, adds a significant cost, but we want you to not only enjoy it but also have another reason to get that extra glass of water in.
More servings
Most bottles of magnesium are going to contain a month's supply of pills.
We believe in offering more value with our magnesium supplements. Our standard tubs contain 60 servings, reducing the frequency of re-orders and making them ideal for family sharing.
For those who prefer to start with a smaller amount when trying something new, we now offer a 30-serving option as well.
Special offer
We get that committing to a 30 or 60-day supply is quite a lot, so that’s why this week we’re offering you 20% off your first order to give it a try.
By the time we factor in our Facebook marketing and shipping costs, that’s our entire margin gone.
But we can live with that because we know, like the thousands before you, you’ll be back for more.
Magnesium that works
Don’t just take our word for it; we recommend you check out the 500+ customer reviews first.
60 Day Money Back Guarantee
If you’re not satisfied with our magnesium after giving it a go for a few weeks, you’ll receive a full refund. 100% Risk Free.
Improving people lives, one tub of magnesium at a time
So when you consider all this, it is more expensive than others, but you’re getting so much more.
VS
Other Brands
Third-Party Lab Verified
Yes
Not Always
Complete Ingredient Transparency
Yes
Often Limited
Low Heavy Metal Source
Tested and approved for lowest heavy metals
Often Uses Cheaper, Higher Heavy Metal Content Chinese Magnesium
Highly Bioavailable Magnesium
Yes
Varies
Comprehensive Magnesium Blend
Yes
Single Form or Limited Blends
Therapeutic Dosage
Yes
May Not Provide Therapeutic Amounts
Produced in a GMP Certified Facility
Yes
Varies
Delicious, Easy-Mix Powder
Yes
Often Chalky or Unpleasant
Naturally Sweetened and Flavored
Yes
Often Artificial Additives
Risk-Free Purchase
60-Day Money-Back Guarantee
Varies or None
FAQ
When will my order be shipped out?
All orders ship out by the following business day.
When should I take my Magnesium supplement?
We recommend you take it within an hour or so after a meal so that the minerals are absorbed with food nutrients as our body expects them.
Is Magnesium suitable during pregnancy?
Yes
Is this Magnesium safe for children?
Yes. Best to mix a full sachet in a glass of water and split it accordingly. Perfectly fine to leave a partial glass in the fridge overnight.
Ages 8-13 – Take half a sachet
Ages 4-7 – Take a quarter of the sachet.
Can I take this Magnesium supplement every day?
Yes. We’ve designed this magnesium to contain no nasty ingredients that would negatively impact your health over the long term.
Is this magnesium suitable for vegans and vegetarians?
Our magnesium powder is suitable for both vegans and vegetarians. We ensure that all components of our powder, including any additives, are free from animal-derived ingredients.
Does this supplement contain any allergens?
Our magnesium powder is formulated to be allergen-free. It does not contain common allergens such as gluten, soy, dairy, nuts, or shellfish, and is manufactured in a facility that adheres to stringent cross-contamination policies to ensure purity.
What forms of magnesium are used in this supplement?
Our supplement features a blend of highly bioavailable forms of magnesium, including magnesium citrate, magnesium glycinate, and magnesium malate. This mix is specifically designed to optimise absorption and enhance effectiveness.